one more on the list...

of Japanese mania items.

RedBull mania has finally hit Japan. For the non-bikers, RedBull (the energy drink company) has been a long time sponsor of extreme sports, including MTB, mostly crazy DH/freeride stuff. Due to RedBull's high profile in the MTB world, most Japanese DHers were familiar with it, but had never seen the drink itself. Well, that's all changing, as finally, somehow, Redbull has snuck into Japan. Last week I received two emails excitedly telling me how Redbull was seen in a 7-11, and I just found this picture on a friend's blog (where I stole the picture). I really doubt they'll like the taste, but at least my friends now have the choice.